The Third Door by Alex Banayan is not your typical book on “how to start a business.” With the analogy of doors, Banayan explored how some of the world’s most prolific entrepreneurs and figures, such as Tim Ferris, Bill Gates, Steve Wozniak, Larry King, and Jessica Alba began their careers. 

To understand the third door, a little description of the first two doors is essential. The first door has a long line of people just waiting outside, hoping to be let in at some point. They  don’t realize there is another option. The second door is for the VIP’s and those who have “made it." They skip the line and escorted to the best seats in the house. The third door is not easy to spot and many do not even know it exists, but a few have gone around back, jumped the barricades, and incessantly banged on the door to enter. Bypassing the first two doors the figures in The Third Door began their success. Getting to, let alone through the third door isn’t always easy or nicely paved, but for the entrepreneurs Banayan met it was the door that opened. 

This book is perfect for an entrepreneur who is willing to tear down the barricades and go through the third door to achieve their success. As Dr. Seuss said, “You have brains in head. You have feet in your shoes. You can steer yourself, any direction you chose.” In this case entrepreneurs, we recommend steering yourself through the third door.



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